<Customer testimonial Lorry Focquaert (Vitae Sanae in Slijpe)>

“I have been behind Bormo for more than 20 years”

“I am a Bormo fan,” says Lorry Focquaert of Vitae Sanae in Slype. “And because I believe in the products myself, I can also recommend them to my customers. It's not hard to convince people. Bormo stands for powerful products that work”.

The reviews on Google and social media about Vitae Sanae in Slype are positive: “Unique business in its genre”, “The products are top notch and Lorry knows what to do” and “Everything is worth its money”.
Inge describes Vitae Sanae's manager as follows: "Smooth, friendly lady who immediately knew what I needed and what I was going to help with."
Lorry Focquaert smiles. That is exactly what she wants with her natural food store and herbalist. “I have had my shop since 2000. After I had retrained as a herbalist, psychotherapist and followed many additional courses, I wanted to help people with a natural approach.”

Regular customers and casual passers-by
Her shop's clientele is diverse. The store is located in Slijpe, at the exit of Middelkerke. “I have many loyal customers who grow with my store. But also many second homes and tourists on their way to Middelkerke-Bad. They sometimes drop in for an organic bread or a sandwich. In the meantime, they sometimes mention that they suffer from an ailment or are looking for a specific product. Then it happens that they buy the Bormo Wonder.”

Speak from experience
Lorry has known Bormo's products for more than twenty years. “Bormo Wonder, Bormo Hygiene and Bormo Shampoo are part of my range. Bormo Hygiene, for example, is a nice addition to my dermatological detergents. It is very suitable for people with irritated or dry skin. There's definitely an audience for it.
But especially the Bormo Wonder sells well. It's not hard to convince people. If you explain that it is special and that you have had good experiences with it yourself, it goes smoothly – even if it is not that cheap,” says Lorry Focquaert.
In the meantime, the Vitae Sanae manager has already built up a loyal audience for Bormo Wonder among her clients. “Everyone knows that white jar with green letters. It is precisely that which exudes quality. I'd be sad if they changed that. Then Bormo Wonder would lose its cachet, I think”.

For minor and major skin problems
When she talks about how Bormo Wonder works, Lorry really gets going: “It works well for skin problems, even for people who have already tried everything. It keeps the skin supple. It works well on fissures. Also with babies, in folds. I know you can also apply Bormo Wonder internally, but I only use them externally. That works well and you don't need much of it. You should not apply the ointment in a thick layer.
I can only tell about my experiences with the power contained in that ointment. I myself have already solved various problems with Bormo Wonder, such as an eczema that even a dermatologist couldn't get rid of. I have also had great results when caring for someone with a pressure ulcer on the back. Yes, with Bormo Wonder you can also close a wound caused by itching and friction. You will see an effect quickly. You see it improving every day,” says Lorry Focquaert, who keeps several jars in stock at home so she always has one at hand.

energy products
Lorry calls himself sober and keeps his feet on the ground, but does say: “You have to believe in that ointment. There is something energetic in Bormo Wonder. I don't know how to say that. Believing in it is half the battle. I also feel that in my work. If you believe it's good, it will sell itself. It will work.”
“The fact that the ointment has been around for a long time is also an asset,” she says. “Whoever has had it, buys it again and again. It is a product that lasts a long time – not like some tube that is empty after fourteen days.”

Against hair loss
Lorry Focquaert also has returning customers for Bormo Shampoo. “The rosemary in that shampoo makes the hair shine – ideal for women with long hair. There are also many men who are afraid of losing their hair or becoming bald, who buy this shampoo because Bormo Shampoo prevents hair loss. It is very natural, does not stick and has a wonderful perfume. When you wash your hair with it in the bath, the whole body enjoys it.”

Appearance and reliability
The fact that Bormo Shampoo is not cheap is no problem for Lorry. “It may be an expensive bottle, but you can be very economical with it because you only need a little of it per wash. Bormo Shampoo comes in a glass bottle. That's no problem. I am always very careful with it. I don't just put that on the edge of the bath. The dark brown glass bottle exudes quality. The same product in a large plastic bottle would not be the same. I would find that a mockery of the shampoo.”
The fact that there is no extensive ingredient list on the bottle is no problem for Lorry. “I don't know the exact composition. I always refer people who want to know to the manufacturer. The phone number is on every jar and bottle.”

“The picture is correct”
The telephone number is that of Ludwig Borms and that is forwarded to Lieve Capoen, who has taken over the business and life's work of Ludwig Borms and thus ensures the continuity of Bormo. Lorry Focquaert says: “It has always been a pleasure to do business with Ludwig Borms. He has now left Bormo to Lieve Cappoen from Ypres. I had confidence in her during the takeover. They share the same philosophy. I felt that immediately. The picture is correct. That is only good.”